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Levi Strauss emigrated from Bavaria to San Francisco during the Gold Rush and bu
Featured Event 1829 Birth

February 26

Levi Strauss Born: The Man Who Invented Blue Jeans

Levi Strauss emigrated from Bavaria to San Francisco during the Gold Rush and built a dry goods business that became a global icon after he and tailor Jacob Davis patented riveted denim work pants in 1873. Those rugged trousers — eventually called blue jeans — evolved from miners' workwear into the most universally worn garment in fashion history.

February 26, 1829

197 years ago

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