The Green Bay Packers demolished the Kansas City Chiefs 35-10 in a game that alm

Featured Event 1967 Event

Super Bowl I: Packers Launch a New Sports Era

The Green Bay Packers demolished the Kansas City Chiefs 35-10 in a game that almost nobody called the Super Bowl yet. NFL commissioner Pete Rozelle had resisted the name, preferring 'AFL-NFL World Championship Game,' but Chiefs owner Lamar Hunt kept calling it the Super Bowl after watching his children play with a Super Ball toy. The name stuck. The game itself was closer than the score suggests; the Chiefs trailed only 14-10 at halftime before Bart Starr and the Packers pulled away. Tickets cost twelve dollars, and the Los Angeles Memorial Coliseum was a third empty. The television broadcast alternated between CBS and NBC, with both networks covering the same game to satisfy their respective league contracts. The trophy was later renamed after Vince Lombardi, who won the first two and died of cancer shortly after.

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January 15, 1967

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Super Bowl I: Packers Launch a New Sports Era

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