Hollywood Sign Dedicated: HOLLYWOODLAND Goes Up in the Hills
The Hollywood Sign officially dedicates its presence above Los Angeles as a massive billboard for real estate, originally spelling out "Hollywoodland" to lure buyers to a new subdivision. After the city strips the final four letters during a 1949 renovation, the structure transforms from a commercial advertisement into an enduring global symbol of the American film industry.
July 13, 1923
103 years ago
Key Figures & Places
What Else Happened on July 13
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