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George Eastman patented his roll-film camera and registered the trademark "Kodak
Featured Event 1888 Event

September 4

Eastman Patents the Kodak: Photography for All

George Eastman patented his roll-film camera and registered the trademark "Kodak" on September 4, 1888. The camera came preloaded with a 100-exposure roll of film, and when the roll was finished, the customer mailed the entire camera to Eastman's factory in Rochester, New York, which developed the film, printed the photographs, reloaded the camera with fresh film, and mailed everything back. Eastman's advertising slogan was "You press the button, we do the rest." The $25 camera (roughly $800 today) eliminated the need for chemical knowledge, darkrooms, and heavy glass plates, transforming photography from a specialized technical craft into something anyone could do. Kodak would dominate photography for a century.

September 4, 1888

138 years ago

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