Today In History logo TIH
Sesame Street premiered on November 10, 1969, on 170 public television stations
Featured Event 1969 Event

November 10

Sesame Street Premieres: Revolutionizing Children's Education

Sesame Street premiered on November 10, 1969, on 170 public television stations with a radical premise: use the addictive techniques of commercial television to teach preschoolers. Joan Ganz Cooney and Lloyd Morrisett developed the show after a 1966 study found that young children from low-income families started school already behind their peers. The Children's Television Workshop spent two years testing segments in labs, measuring whether children actually learned from what they watched. Jim Henson's Muppets, including Big Bird, Oscar the Grouch, and the Cookie Monster, were integrated with live actors and animated segments. The show was set on an urban street that reflected the diverse communities its audience lived in. Studies consistently showed Sesame Street viewers entered kindergarten better prepared. The show has aired in over 150 countries and 70 languages.

November 10, 1969

57 years ago

Key Figures & Places

What Else Happened on November 10

Talk to History

Have a conversation with historical figures who witnessed this era. Ask questions, explore perspectives, and bring history to life.

Start Talking